I am Aaron Martin. I create web experiences, mobile products, custom typography, and branding experiences. I provide creative direction by way of design, strategy, and art direction.
I assume some people I know will be reading this, and to those people I'd like to say I'm sorry for not doing everything I've written about here to the level that you deserve from a design leader. I plan to use this as a ruler for myself as well as a helper for anyone who may stumble upon this.
I've been trying my best to be a better version of me along the way and I haven't always been that. Hopefully this helps someone be better faster. If that happens, I'll feel like a success in a small way.
Goals I aim to help with:
There are lots of management books, and I don't think this will cover everything. This is about those things that are specific to being a head of design, as I've seen it over the years. At the end of all this, I'll have an outline of everything I do, and what my process looks like in practice.