In July of 2013, I successfully led (then) YouSendIt through a complete redesign and overhaul. With a new name came a new visual identity. A new logo and a new product design aesthetic brought a new face and fresh attitude to what had become a stale brand. I completed a new logo, a full web & print style guide, identity print pieces, company manuals, and a myriad of additional brand elements.
Responsibilities
- Creative direction
- Visual design
- Brand strategy
- Front-end build
- UX design
- Strategy
Hightail marketing website
Following the rebrand of Hightail, I designed and maintained the marketing-face of our web presence. Hundreds of pages were designed and built to bring a higher class of aesthetic and experience to the Hightail website.
Hightail for Android
A complete redesign for Hightail's Android application.
Hightail for iOS
With the help of my team, we completely redesigned and rebuilt the Hightail for iOS application. Day-to-day design work was accomplished by Matt Dean.
Hightail web app
A complete redesign and rebuild of the logged in Hightail experience for the desktop. I designed and developed a cohesive visual style that we implemented across the entire product. Day-to-day design was accomplished by Brad Wrage.
Hightail email redesign
Hightail set about to redesign and rebuild the email system that controlled and delivered the 30 million+ monthly emails that engaged the customer base. What we considered our strongest "introductory hand-shake", it was an important and large scale project that touched both customers and non-customer recipients. We leveraged SendWithUs to control our template management, and I built and designed a front-end frame work that was responsive for mobile and desktop from the start.
