I am Aaron Martin. I create web experiences, mobile products, custom typography, and branding experiences. I provide creative direction by way of design, strategy, and art direction.
Values Workshop Kit: A guided set of exercises to define team values. The Dropbox design team has a fantastic PDF to help walk you through the process. I’ve done a few things different, but it’s an amazing place to start. Adapt it how you find fit.
Vision Story Pitch Canvas: A one page scaffold to turn the vision into a clear story you can sell to executives and teams. Coming soon
Design Principles Workshop Kit: A repeatable exercise to distill recurring problems and responses into durable principles. Coming soon
Effort Matrix 2x2: A frequency versus impact matrix to right size design effort to the importance of the work.
Critique Guide: A short set of rules for giving and getting critique that improves work.
Executive Update One Pager: A concise update that covers outcomes, risks, timelines, and asks in a format leaders will read. Coming soon
Career Frameworks: A matrix of core skills by level to reveal gaps and target recruiting.
Interview Loop Plan: A structured loop with role based exercises, cross functional interviews, and a schedule.
1:1 Notes Doc: A living doc for each report with goals, blockers, growth focus, and commitments.
Growth Plan Template: A twice-a-year plan that links strengths, opportunities, and specific practice reps to level up.
Role Description Template: A JD template that lists outcomes, skills, and cultural expectations instead of buzzwords. Coming soon
Interview Scorecard and Rubric: A consistent scoring sheet to reduce bias and compare candidates on the same criteria. Coming soon
Onboarding Plan: 7, 30, 60, and 90 Days: A ramp plan with people to meet, domains to learn, and first meaningful outcomes. Coming soon
Team Rituals Starter Pack: A set of recurring ceremonies for design shares, learning talks, and cross squad clinics. Call out that you need to find your keystone habit. Coming soon
Design as a Business Review Deck: A monthly business update that ties design work to revenue, retention, and cost. Coming soon
Case Study Template: A simple structure to capture the problem, approach, outcome, and metrics for design wins. Coming soon
Rapid Prototyping Sprint Guide: A two week plan for framing questions, building low fidelity prototypes, and testing. Coming soon
Story Repository: A collection of short narratives that document wins and lessons for internal learning and influence. Coming soon